Is your packaging gone to the dogs?

If it's for Fido or Morris, the market for PET products in 'non-traditional "outlets (specific to retail outlets outside the traditional venue pet shop) should reach almost 4.2 billion dollars U.S. in 2010, according to market development. This area is expected to grow as PET products and moved into the luxury category and lifestyle as a diamond-studded collars or designer clothes for your pet. Companies like Eddie Bauer and Louis Vuitton to luxury pet accessories and "must have" petProducts. Finally, your pet is the most important part of the family. (Just kidding!) But seriously, there is more money for things for animals in children - spent a lot more.

Remember last week when I asked him what to put in a bottle? 'Well, you find that special dog to have bottled water. " Petr ® is the only fresh water available today that is designed specifically for the daily hydration needs of pets. Is not a pleasure, but a basic food for better health. "Even a product of new waterfor dogs, OOH's "Pup Cups, water in a bowl for dogs on the move. They got great publicity by donating water for the Humane Society for Hurricane Katrina victims canine. I love this: K9 Water Co., Valencia, Calif., company sells a number of bottled water fortified with vitamins for dogs on the Internet.
http://www.k9waterco.com/. is a four-pack is available in four flavors - Eau de Toilette (chicken), Gutter Water (beef), waterhole (liver) and spray water (lamb).

TheHumanization of pets is more than live as part of the family, are longer and healthier lives. There are all kinds of innovations in PET "Goodies." The list of things packed for your dog is endless. In fact, there is also a new word coined to describe this pupperware niche. No Pupperware Dog accessories and toys, particularly those made to demonstrate and sell shares in-house. [To be young and Tupperware Blend.]

But just about innovation trend and not the whole story.People are concerned about the health of a dog. Vitamins and minerals for Fido present a huge new segment. The great thing about "packaging" is simply the sale and use of drugs DIY pet. There are a variety of new products for yourself, if you offered to do it yourself instead of carting your dog veterinarian. Remember, make the instructions easy to read and easy if you want people to buy the product.

Recently "Greenies" (a best-selling dog treat), have problems with consumers, becauseBuyer claims that the package was not enough information on potential choking hazard problem. I do not know, but the result noted its important that consumers that the package is labeled as part of the problem makers.

Affluent boomers and other empty nesters looking for Fido as an integral part of the family. You spend a lot of money and look for an influx of products geared to that audience. A good example is Harley Davidson. They see money + 50 Generation and dogs have also test products.

Remember this unique marketing and packaging application. Ready for dogs, sounds good enough to eat for humans.
"Beneful ® pet food rises to new heights with
INTRODUCTION The first time, ready meals (TM) for dogs
The difference is visible, as Beneful prepared meals will make the eight varieties of delicious and real food ingredients in clear, ready to serve, resealable plastic bag> Container - a new packaging innovation in pet food. The new product will be launched at the regional level in 2006, in 50 percent of the U.S. "

I have used this sample Dogs, Bow Wow cereal for breakfast. There is a new line of dog food to eat morning. The company says it is specially formulated to meet the needs of a dog in the morning. It 's important not to buy pets that stuff people do. Then think about how you develop the product packaging. First,You must address the "human side of the dog owner.

Marketing to Women Conference at which I spoke recently, I used an example of Food Packaging dog that likes women. Pedigree Dog Food only implemented a reclosable zipper, something you buy what they do. So think "people" when packaging your products for dogs. You first need to convince the owner to withdraw the product from the shelf. Ensure that, in addition to attracting your package "for dogs" And 'the peopleOthers

Some predictions on "hot" packaging trends in the coming months:
Baby Boomer Products
Environmental sustainability and packaging
Packaging and labeling statements about the ingredients (current)
RFID and packaging

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